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GLOBAL BEER INDUSTRY UPDATE

These have been difficult times for the global brewing industry. While estimates vary, as the smoke clears, it appears world beer production was down between eight and 10 per cent in 2020, less than some early dire predictions of up to 14 per cent. Certain regions were particularly hard hit, such as Africa, Asia and Europe with output drops of 10 to 15 per cent. North and South America fared better with production down by two to five per cent. In China, the world’s largest brewer, production is estimated to have fallen by eight to 10 per cent, or 30 to 35 million hectolitres. To put this in perspective, Canada’s annual beer production is around 20 million hectolitres. In Japan, beer sales reportedly dropped nine per cent, while in Vietnam, which has a large population and strong beer culture, output is estimated to have fallen by a substantial 14 per cent.

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IN SEARCH OF PREDICTABLE PARTNERS

In recent years, China has hastily established barriers to Canadian imports that have created trade uncertainty. Canadian farmers have begun to see Chinese policy for what it is, a fragmented approach void of certainty that spurns the norms of regional and international trade agreements. Simply put, trading with China is like bartering on the black market; there is no recourse if you are ripped off. In order to ensure the livelihoods of Canadian farmers are not tied to the whims of Chinese politics Canada needs to take advantage of new markets that embody rules-based trade. If this occurs, farmers can expect predictability, the main ingredient of good business and trade.

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WILL BIOFUELS BENEFIT FARMERS?

As the world moves toward net-zero emissions by 2050, the use of lower carbon and non-emitting fuels is expected to ramp up. The Clean Fuel Standard (CFS) provides significant opportunities for western Canadian farmers, as demand for several crops will increase with the growth of the biofuels market.

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BIN YARD BUILDOUT

Farmers love simplicity. The impulse to eliminate complication drives them to innovate and create solutions to various farm problems. As farms have grown larger and advancements in plant genetics have increased yields, progressively greater crop hauls have made on-farm grain handling more complex.

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GEAR EXPLORATION

Robot vehicles and handheld crop sensors are not tomorrow’s dreams, they are agriculture’s here and now. And while such digital, high-tech innovations are available to farmers and crop researchers, agriculture is a physical pursuit that also benefits from advances in hardware engineering. The following new and improved gear represents a wide array of technological innovation on both digital and mechanical fronts.

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A CALL FOR PORT GOVERNANCE REFORM

The Western Grain Elevator Association (WGEA) has called for change to the way Canadian ports are governed. The organization represents grain companies that move 95 per cent of Canadian grain exports. Aimed primarily at the Port of Vancouver, the WGEA claims all ports lack accountability and grain terminals do not have adequate means to dispute their actions.

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PREPARE TO LAUNCH

A group of business development organizations has launched a mentorship program in Alberta to assist innovative agriculture technology and agri-food ventures. The Alberta Yield: Ag and Food Tech Advisory Program is intended to guide tech-based entrepreneurs as they establish their businesses, locate funding and expand.

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MAKE IT WORK

The newly launchedIntegrated Agriculture Technology Centre (IATC) at Lethbridge College uses the school’s applied research expertise to advance innovative ag-tech ideas. Funded by a five-year, $1.75 million Natural Sciences and Engineering Research Council grant received in April of 2020, it works with small- and medium-sized agribusinesses to take their products, processes and services to market. With this technology access centre [TAC] grant, the centre helps such entrepreneurs conduct research, test their products and boost productivity. In its first year of operation, the centre assisted 18 companies to secure more than $500,000 worth of external funding, which includes grants and cash from private investors.

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CEREALS CANADA UPS ITS TECH GAME

BY ELAINE SOPIWNYK • PHOTOS COURTESY OF CEREALS CANADA Canadian wheat has an international reputation for high quality, but this alone isn’t always enough to convince international buyers it’s the right product for their needs. Cereals Canada and the Canadian International Grains Institute (Cigi) amalgamated in June 2020. Cigi now provides technical support for the […]

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