2020 relentlessly injected volatility, often negative, into everyday experience. COVID-19 is the obvious culprit. In addition, a decline in national and international co-operation has exacerbated the entire situation.

The pandemic has made 2020 an interesting year to say the least. The next challenge is to sell the crop in an effective and profitable manner.

Export markets prefer CPSR because it is affordable, high-quality wheat with good protein strength and extensibility. Farmers like it because it yields well and is especially reliable in making grade.

Increasing wheat yields in
the Black Sea region of Russia and Ukraine may send chills down the spines of Canadian farmers, but those in the know say changes in global production spell opportunity, not catastrophe, for Canadian wheat farmers.

Global Food Safety Initiative’s (GFSI) move to recognize the “rigour” of Canadian Grain Commission (CGC) programs will increase market access for Canadian grain companies in years to come, according to those in the industry.

In June of 2018, Vietnam’s Protection Department (PPD) notified the Canadian government that consignments of Canadian wheat and peas were found to be in non-compliance with the country’s phytosanitary requirements.

While we are still in the 2018/19 crop year, many farmers are developing marketing plans for the next crop year. On most farms, the crop rotation is largely set, with perhaps only a few last-minute acreage switches in play. 

There’s much buzz in northern Manitoba about the reopening of the Hudson Bay Rail Line and Port of Churchill. 

With the implementation of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), Canada will now have better access to international markets comprised of 495 million people, representing a $13.5 trillion chunk of the global gross domestic product (GDP). 

New crop missions form the practical foundation of Canada’s strategic wheat marketing efforts. And they have proven invaluable in developing and maintaining markets. Forming the delegations that carry out these postharvest sojourns, Cereals Canada, the Canadian International Grains Institute (Cigi), the Canadian Grain Commission (CGC) as well as grain companies and farmer representatives work together to cultivate and sustain relationships with traditional and emerging customers.