One of the things that I love most about my job at the Grain Growers of Canada (GGC) is time spent thinking about the big picture. We consistently envision our long-term goals for Canadian agriculture and develop roadmaps to get there.
Co-operation and collaboration are not new in the barley world, whether we’re talking about research and development, working to create and support markets for Canadian barley or dealing with collective market challenges. There are so many issues at play and many moving parts in today’s world of technological complexity, trade issues and regulatory challenges, never mind throwing in a global pandemic.
While crop yields have reached previously unheard of levels, the coronavirus pandemic has elevated the importance of food security. For the farmers who ably grow the crops that feed the world, the central concern is income security. It is often the marketing of their products that is troublesome. Farmers increasingly need to be connected to find avenues to market the bounty. Access to information is a key component in making effective marketing decisions. A perennial critique of western Canadian agriculture is a significant information disequilibrium exists between farmers and line companies. How can the gap be bridged?