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CUSTOMER RELATIONS

The Canadian new crop missions for the latest growing season began as farmers across the Prairies struggled to get their crops out of the field. Following such a challenging harvest, the value of these wheat marketing visits to our leading customers around the world is evermore apparent. The missions are key to build and maintain relationships with our top trade partners, including China, Colombia, Japan and Nigeria.

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IF YOU’VE GOT IT, FLAUNT IT

It’s no secret that Canada is one of the world’s top producers of consistently high-quality wheat. Millers in countries such as Ecuador, Indonesia and Japan rely on Canadian wheat to produce top-quality flour for their customers. And while American millers contend with wheat consistency issues, new marketing opportunities for Canadian wheat have popped up in that country. In a highly competitive market, quality is what sets Canada apart from its competitors.

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SURFING THE BLACK SEA

Increasing wheat yields in
the Black Sea region of Russia and Ukraine may send chills down the spines of Canadian farmers, but those in the know say changes in global production spell opportunity, not catastrophe, for Canadian wheat farmers.

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SCIENTIFIC ASSESSMENT

Esther Salvano assumed directorship of the Canadian Grain Commission’s Grain Research Laboratory in July of 2019, bringing with her an affinity for the strong science-based programs and policies the agency maintains.

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TRADING ON FOOD SAFETY

Global Food Safety Initiative’s (GFSI) move to recognize the “rigour” of Canadian Grain Commission (CGC) programs will increase market access for Canadian grain companies in years to come, according to those in the industry.

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