While crop yields have reached previously unheard of levels, the coronavirus pandemic has elevated the importance of food security. For the farmers who ably grow the crops that feed the world, the central concern is income security. It is often the marketing of their products that is troublesome. Farmers increasingly need to be connected to find avenues to market the bounty. Access to information is a key component in making effective marketing decisions. A perennial critique of western Canadian agriculture is a significant information disequilibrium exists between farmers and line companies. How can the gap be bridged?
BY IAN DOIG • PHOTOS COURTESY OF UNIVERSITY OF MANITOBA PRESS A senior scholar at the University of Manitoba’s Asper School of Business, Paul D. Earl is the author of The Rise and Fall of United Grain Growers: Cooperatives, Market Regulation, and Free Enterprise. His extensive industry experience includes having worked for United Grain Growers […]