Canadian beer is one of the best kept secrets in the world,” said Michele Tse, who co-owns Far Out Exporters with her husband Don. “American, European and German beers are popular all over the world. Canadian beer just hasn’t gotten out there yet.”
The Canadian new crop missions for the latest growing season began as farmers across the Prairies struggled to get their crops out of the field. Following such a challenging harvest, the value of these wheat marketing visits to our leading customers around the world is evermore apparent. The missions are key to build and maintain relationships with our top trade partners, including China, Colombia, Japan and Nigeria.
It’s no secret that Canada is one of the world’s top producers of consistently high-quality wheat. Millers in countries such as Ecuador, Indonesia and Japan rely on Canadian wheat to produce top-quality flour for their customers. And while American millers contend with wheat consistency issues, new marketing opportunities for Canadian wheat have popped up in that country. In a highly competitive market, quality is what sets Canada apart from its competitors.
BY ALLISON FINNAMORE • PHOTO COURTESY OF THE UNITED STATES DEPARTMENT OF STATE The United States–Mexico–Canada Agreement (USMCA) was signed in late November by Canadian Prime Minister Justin Trudeau, American President Donald Trump and then Mexican President Enrique Peña Nieto. The three nations must ratify the agreement in upcoming months, but in the meantime, the […]