A number of questions have been raised during the ongoing consultations on Responsible Grain. The new code of practice for Canadian grain production is now being developed by the Canadian Roundtable for Sustainable Crops (CRSC). Farmers ask, why is the industry doing this and why now? There are three broad drivers behind the development of Responsible Grain: to build public trust, support market access and prevent excessive regulation.
Naturally, pest-infested grain will be discounted, but there are less obvious reasons creepy crawlers affect the marketing of your grain worldwide. Farmers and grain companies strive to deliver grain that has zero or very little insect content. However, much of Canada’s grain is exported and bugs, actual or imagined, worm their way into market access issues.
The Canadian new crop missions for the latest growing season began as farmers across the Prairies struggled to get their crops out of the field. Following such a challenging harvest, the value of these wheat marketing visits to our leading customers around the world is evermore apparent. The missions are key to build and maintain relationships with our top trade partners, including China, Colombia, Japan and Nigeria.
It’s no secret that Canada is one of the world’s top producers of consistently high-quality wheat. Millers in countries such as Ecuador, Indonesia and Japan rely on Canadian wheat to produce top-quality flour for their customers. And while American millers contend with wheat consistency issues, new marketing opportunities for Canadian wheat have popped up in that country. In a highly competitive market, quality is what sets Canada apart from its competitors.
BY ALLISON FINNAMORE • PHOTO COURTESY OF THE UNITED STATES DEPARTMENT OF STATE The United States–Mexico–Canada Agreement (USMCA) was signed in late November by Canadian Prime Minister Justin Trudeau, American President Donald Trump and then Mexican President Enrique Peña Nieto. The three nations must ratify the agreement in upcoming months, but in the meantime, the […]