A shared value strategy under development in the Canadian grains sector will enable eco-labelling for products made using western Canadian winter wheat, a crop that has seen a years-long decline in Prairie acreage.

I was recently asked how COVID-19 has influenced “extension delivery,” the transfer of agricultural knowledge to farmers. The question prompted a surge of thinking about what has happened during the 2020 pandemic and how this process has changed over the years.

The pandemic has made 2020 an interesting year to say the least. The next challenge is to sell the crop in an effective and profitable manner.

Two years ago, the Canadian Barley Industry Round Table undertook a comprehensive review of the various organizations that represent the crop’s value chain.

Established in February of this year, the Simpson Centre for Agricultural and Food Innovation and Public Education has already caught the attention of ag industry policy makers. Housed at The School of Public Policy at the University of Calgary, the new entity was established in partnership with the Faculty of Veterinary Medicine. The centre has been tasked with the mandate to build intellectual infrastructure for applied policy research in agri-food and agri-business.

If you thought being the new kid in school was a lot of pressure, try being the new research chair at a place of higher learning. With the support of industry groups, three agricultural chairs recently appointed by western educational institutions are tasked with prioritizing and planning research efforts. As they take a seat at the farm research table, they aim to contribute to the betterment of the Prairie grain industry.

“Everyone talks about the weather but no one does anything about it.” —Charles Dudley

While crop yields have reached previously unheard of levels, the coronavirus pandemic has elevated the importance of food security. For the farmers who ably grow the crops that feed the world, the central concern is income security. It is often the marketing of their products that is troublesome. Farmers increasingly need to be connected to find avenues to market the bounty. Access to information is a key component in making effective marketing decisions. A perennial critique of western Canadian agriculture is a significant information disequilibrium exists between farmers and line companies. How can the gap be bridged?

As of June 1, 2020, Cereals Canada and the Canadian International Grains Institute (Cigi) officially joined together as one organization. This amalgamation will facilitate the streamlining of functions and services.

A mentor of mine once told me policy is made by those who show up.