Familiar to most farmers, that blue seed tag indicates a grower has produced the high-quality product that will be used to produce the year’s crop. Seed growers are the foundation of Canada’s agri-food industry, helping to maintain the robust selection of crop varieties farmers rely on to grow the best crops possible.

Launched in 2015, 4P, which stands for “public, private and producer partnership,” includes Agriculture and Agri-Food Canada (AAFC), Canterra Seeds and the Alberta Wheat Commission (AWC). The pact is aimed at improving CPSR varieties.