When he and his wife Gabriele immigrated to Kaslo, B.C., from a small Bavarian town in the summer of 1979, Silvio Lettrari craved the sourdough bread he grew up eating. He began baking and selling his own loaves as a summer project in 1991. Locals raved and demand grew, so the couple launched Kaslo Sourdough in 1993 and marketed their bread across the West Kootenays.
Farmers take food trends personally. Why are consumers canoodling with exotic foodstuffs such as camu camu and macadamia milk when Canadian farms literally produce acres of the world’s best food and litres of the best drink? And, after all, it’s food with proven, rather than wishfully presumed, miracle health benefits.