The words “white bread” don’t tend to stir excitement in the hearts of Canadian consumers. The term itself is used as shorthand for “boring,” and typical grocery store white bread is often considered a junk food, inferior to whole wheat counterparts. But despite white bread’s second-rate reputation, squishy snow white bread has long been a staple of diets around the globe. While trends may ebb and flow, refined grain breads continue to have a place in our ever-changing culinary world.

Canadian beer is one of the best kept secrets in the world,” said Michele Tse, who co-owns Far Out Exporters with her husband Don. “American, European and German beers are popular all over the world. Canadian beer just hasn’t gotten out there yet.”