On a sunny day late last June, a group of agricultural journalists from around the world gathered next to the lush barley field plots maintained by the Field Crop Development Centre (FCDC) in Lacombe. As they scrawled notes about Alberta malting barley production, the group listened to FCDC researchers discuss the varieties the facility has developed over the years, including Lowe. The group sampled Lowe Down, a one-off blonde ale by Olds College Brewery. Its ingredients included Lowe malt produced by Red Shed Malting near Innisfail.

Two years ago, the Canadian Barley Industry Round Table undertook a comprehensive review of the various organizations that represent the crop’s value chain.

Held in late July of 2019, the Made in Canada Crop Tour was conducted with the co-operation of four industry groups to help create just such barley buy in.