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Food 2014

GOLDEN RICE

More than 15 years after its creation, Golden Rice continues to have a polarizing reputation. For some, it is a miracle food and scientific triumph, while others view it as dangerous, unproven and a threat to food security in developing countries.

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“AGVOCATE”

The role of a farmer is changing. It is no longer just about producing food, but about being an advocate—or “agvocate,” as the agriculture industry likes to call it—for the food being produced.

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SOUL FOOD

Quinoa. New Zealand wine. Canola oil. In agriculture, we’re fortunate to experience game-changing food movements motivated by economics, science and ingenuity. The creative spark is what influences this innovation, and it truly is a hallmark of the human experience.

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ASK A FARMER

From being businessmen and women to marketers to mechanics to animal care specialists,the average farmer is more than just a farmer. For some people, what farmers do on a daily basis is a bit of a mystery.

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SELF-SERVE

When Henry Marshall Jenkins opened his first grocery store in Calgary in 1909, he probably had no idea of the trend his eventual chain of food retail outlets would launch on the Canadian food industry.

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