BARLEY COUNCIL OF CANADA CHAIR EMBRACES NEW CROPS, NEW PERSPECTIVES AND NEW OPPORTUNITIES
BY TYLER DIFLEY
At Brian Otto’s third-generation family farm east of Warner, experimentation is the norm.
Traditionally, Otto and his wife Carolyn grow a variety of grains, oilseeds and pulses—including barley, wheat, mustard, peas and lentils—on their 4,025-acre operation, but over the years, Otto has enjoyed planting more unorthodox crops as well.
“I’ve always been interested in trying new crops, it’s just a question of which ones will work,” he said. “Western Canadian agriculture isn’t
static. There are always new crops that we can grow, new opportunities, and I was always willing to experiment with those.”
Not all of these experiments have worked out, but some alternative crops have become a regular presence in Otto’s annual rotation. Safflower is one such success story.
“I’ve grown it since 1981, and in 1981 you couldn’t find safflower anywhere in Canada,” he said. “Now I grow 600 acres of it annually.”
Over the course of his long career in agriculture, Otto has had plenty of time to experiment. He grew up on the family farm and has been in charge of the operation for more than 40 years. During that time, he has participated on the boards of industry organizations, including Alberta Barley, the Western Grains Research Foundation and the Western Barley Growers Association.
He was also a founding director of the Alberta Safflower Growers Association and the Alberta Winter Wheat Producers Commission, which was rolled into the new Alberta Wheat Commission in 2012.
Otto was appointed as chair of the Barley Council of Canada (BCC) in September 2012, before being elected as BCC chairman when the organization was officially incorporated in 2013. The opportunity to join an organization that represents the entire barley value chain was appealing, Otto said.
“BCC represents the whole barley value chain, from producer right through to processor and end-user,” he said. “Each sector of the barley value chain—producers, processors, feeders, malt companies or researchers—has its own ideas about the barley industry and how to make it strong.”
It is this combination of the diverse perspectives within the industry, Otto added, that gives Canadian barley the exclusive representation it deserves.
“Barley is a unique crop with distinct qualities and market needs,” he said. “Barley now has a champion—each end-use needs our undivided attention to sustain quality, market demand and long-term profitability.”
Since joining the BCC, Otto has been hard at work lobbying the federal government and speaking with industry representatives to promote Canadian barley. Recently, he travelled to China as part of an agricultural trade mission led by Minister of Agriculture and Agri-Food Gerry Ritz.
“In China, being there as a producer brings a lot of strength to what you’re trying to promote in the barley industry because they identify with the grassroots or producer level,” Otto said.
When Otto isn’t on BCC business or working on his farm, he likes to seek out new perspectives on agriculture by visiting farms all over the world. His travels have taken him to several international destinations, including Australia, France and the United Kingdom.
“Certainly, travelling around the world and seeing how other people are involved in agriculture, especially at the producer level, I’m interested in that,” he said. “I wanted to see their operations and how they worked.
“It gives you a whole new perspective on your farming operation when compared internationally with other countries.”
Otto and his wife have three grown children—Simon, Catriona and Andrew—and three grandchildren.