“All port terminals are reporting normal operations,” said Doug Mills, Vancouver Fraser Port Authority senior accounts representative, on April 14. As the global COVID-19 pandemic is in full swing, these are reassuring words.
New crop missions form the practical foundation of Canada’s strategic wheat marketing efforts. And they have proven invaluable in developing and maintaining markets. Forming the delegations that carry out these postharvest sojourns, Cereals Canada, the Canadian International Grains Institute (Cigi), the Canadian Grain Commission (CGC) as well as grain companies and farmer representatives work together to cultivate and sustain relationships with traditional and emerging customers.