An overarching goal of the grain industry is to maximize production and processing efficiency. However, Canada’s post-harvest system is not perfect. Post-harvest losses in Canada are said to be north of $1 billion annually. 

In the fall of last year, BASF VP of public affairs Julia Hamal told a crowded room of ag industry professionals something they already knew, namely that Canada’s sector is envied around the world. As Hamal spoke to the room at the Canadian Centre for Food Integrity’s Public Trust Summit, she was quick to add that Canada is not speaking as loudly as it could about its greatest qualities, such as its progressive regulatory environment.

Markets, trade and technical services are at the core of Cereals Canada operations. With the onset of COVID-19 in spring 2020, many of the organization’s activities, including international new crop missions, were conducted virtually. This past July, Cereals Canada returned to in-person operations.

The newly launched What about Wheat? campaign is intended to promote the nutritional benefits of wheat and the positive practices employed by the farmers who grow it. Partners in the value chain-led initiative include Cereals Canada, the Alberta Wheat Commission (AWC), Saskatchewan Wheat Development Commission, Manitoba Crop Alliance, Grain Farmers of Ontario and the Canadian National Millers Association with support from Synthesis Agri-Food Network.

For more than 20 years, Cereals Canada has welcomed farmers from Alberta, Saskatchewan and Manitoba to its Winnipeg headquarters for its annual Combine to Customer program. The exception was 2021 when the COVID-19 pandemic forced its cancellation.

To be launched in November, the Habitat-Friendly Winter Wheat Ecolabel will create new opportunities for farmers and generate buzz among consumers about the environmental benefits of Canadian agriculture. This initiative is the product of collaboration driven by Cereals Canada and partners such as the Alberta Wheat Commission as well as additional crop groups, end-users and Ducks Unlimited Canada.

The announcement this June of the launch of free trade negotiations between Canada and Indonesia has put a spotlight on the Asian market. For Canadian wheat farmers and exporters, the prospect of greater trade with Indonesia is worth close attention.

BY ELAINE SOPIWNYK • PHOTOS COURTESY OF CEREALS CANADA Canadian wheat has an international reputation for high quality, but this alone isn’t always enough to convince international buyers it’s the right product for their needs. Cereals Canada and the Canadian International Grains Institute (Cigi) amalgamated in June 2020. Cigi now provides technical support for the […]

There is a common adage in agriculture: wheat is 14 per cent protein and 86 per cent politics. This applies as much to international markets as it does to domestic policy debates.

Export markets prefer CPSR because it is affordable, high-quality wheat with good protein strength and extensibility. Farmers like it because it yields well and is especially reliable in making grade.