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Tag: CEREALS CANADA

THE NEXT BIG THING

Interest in gene editing is on the rise, and this technology is now being used in cereal breeding for the first time. As wheat farmers continue to grapple with climate change, politics and consumer demand in their quest for black ink, gene editing—the process of adding to, removing or changing an organism’s DNA—may help balance these demands.

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GRAIN IMPLICATIONS

Mark Walker’s maternal grandparents farmed in Manitoba’s Interlake Region and his father grew up on a livestock farm just outside Victoria, B.C. These deep family farming connections led him to pursue an academic path to a career in agriculture.

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DESIRABLE DIGITS

Understanding falling number (FN) in wheat can help farmers make informed decisions about harvest quality. The FN test measures the activity of the enzyme alpha-amylase in wheat. This activity is caused by pre-harvest sprouting.

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WORK ABROAD

Following the release of its 2023 New Wheat Crop report in November of last year, Cereals Canada led four international New Wheat Crop Trade and Technical Missions to showcase the quality of Canadian wheat to customers and buyers. Mission team members included representatives of the Canadian Grain Commission (CGC), exporters and farmers from four provincial wheat organizations.

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ECOLABEL TAKES FLIGHT

Labelling agri-food products that support environmental initiatives is necessary to bridge the gap between farmers and consumers. This approach also presents a unique opportunity for food and beverage companies to demonstrate their own green ethos.

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GRAIN QUALITY GAP

An overarching goal of the grain industry is to maximize production and processing efficiency. However, Canada’s post-harvest system is not perfect. Post-harvest losses in Canada are said to be north of $1 billion annually. 

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NEXT-GEN STATS

In the fall of last year, BASF VP of public affairs Julia Hamal told a crowded room of ag industry professionals something they already knew, namely that Canada’s sector is envied around the world. As Hamal spoke to the room at the Canadian Centre for Food Integrity’s Public Trust Summit, she was quick to add that Canada is not speaking as loudly as it could about its greatest qualities, such as its progressive regulatory environment.

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TOGETHER AGAIN

Markets, trade and technical services are at the core of Cereals Canada operations. With the onset of COVID-19 in spring 2020, many of the organization’s activities, including international new crop missions, were conducted virtually. This past July, Cereals Canada returned to in-person operations.

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WHAT ABOUT WHEAT?

The newly launched What about Wheat? campaign is intended to promote the nutritional benefits of wheat and the positive practices employed by the farmers who grow it. Partners in the value chain-led initiative include Cereals Canada, the Alberta Wheat Commission (AWC), Saskatchewan Wheat Development Commission, Manitoba Crop Alliance, Grain Farmers of Ontario and the Canadian National Millers Association with support from Synthesis Agri-Food Network.

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