The newly launched What about Wheat? campaign is intended to promote the nutritional benefits of wheat and the positive practices employed by the farmers who grow it. Partners in the value chain-led initiative include Cereals Canada, the Alberta Wheat Commission (AWC), Saskatchewan Wheat Development Commission, Manitoba Crop Alliance, Grain Farmers of Ontario and the Canadian National Millers Association with support from Synthesis Agri-Food Network.
For more than 20 years, Cereals Canada has welcomed farmers from Alberta, Saskatchewan and Manitoba to its Winnipeg headquarters for its annual Combine to Customer program. The exception was 2021 when the COVID-19 pandemic forced its cancellation.
To be launched in November, the Habitat-Friendly Winter Wheat Ecolabel will create new opportunities for farmers and generate buzz among consumers about the environmental benefits of Canadian agriculture. This initiative is the product of collaboration driven by Cereals Canada and partners such as the Alberta Wheat Commission as well as additional crop groups, end-users and Ducks Unlimited Canada.
The announcement this June of the launch of free trade negotiations between Canada and Indonesia has put a spotlight on the Asian market. For Canadian wheat farmers and exporters, the prospect of greater trade with Indonesia is worth close attention.
BY ELAINE SOPIWNYK • PHOTOS COURTESY OF CEREALS CANADA Canadian wheat has an international reputation for high quality, but this alone isn’t always enough to convince international buyers it’s the right product for their needs. Cereals Canada and the Canadian International Grains Institute (Cigi) amalgamated in June 2020. Cigi now provides technical support for the […]
There is a common adage in agriculture: wheat is 14 per cent protein and 86 per cent politics. This applies as much to international markets as it does to domestic policy debates.
Export markets prefer CPSR because it is affordable, high-quality wheat with good protein strength and extensibility. Farmers like it because it yields well and is especially reliable in making grade.
As of June 1, 2020, Cereals Canada and the Canadian International Grains Institute (Cigi) officially joined together as one organization. This amalgamation will facilitate the streamlining of functions and services.
It’s unsettling to even contemplate the possibility of breakdowns occurring within our agricultural system, but the industry is now actively working to avert disaster on a daily basis.
Consumers still question whether or not to eat wheat. Some are increasingly more confused and even scared about the consumption of wheat. The gluten-free trend continues to subside, but low-carb diets are undergoing a resurgence.
