From its current facility, located in a federal government-owned highrise in downtown Winnipeg, Cereals Canada focuses on market development, technical support and market access for Canadian cereal grains. While the organization’s current space has served its purpose for over half a century, the time has come to look ahead and envision the next 50 years for Canadian agriculture.
Interest in gene editing is on the rise, and this technology is now being used in cereal breeding for the first time. As wheat farmers continue to grapple with climate change, politics and consumer demand in their quest for black ink, gene editing—the process of adding to, removing or changing an organism’s DNA—may help balance these demands.
Mark Walker’s maternal grandparents farmed in Manitoba’s Interlake Region and his father grew up on a livestock farm just outside Victoria, B.C. These deep family farming connections led him to pursue an academic path to a career in agriculture.
Understanding falling number (FN) in wheat can help farmers make informed decisions about harvest quality. The FN test measures the activity of the enzyme alpha-amylase in wheat. This activity is caused by pre-harvest sprouting.
Following the release of its 2023 New Wheat Crop report in November of last year, Cereals Canada led four international New Wheat Crop Trade and Technical Missions to showcase the quality of Canadian wheat to customers and buyers. Mission team members included representatives of the Canadian Grain Commission (CGC), exporters and farmers from four provincial wheat organizations.
Alberta has long been known as an economic powerhouse when it comes to the energy sector, however a new report commissioned by Cereals Canada shines a light on another strong economic driver for the province and the country—cereal grains.
Labelling agri-food products that support environmental initiatives is necessary to bridge the gap between farmers and consumers. This approach also presents a unique opportunity for food and beverage companies to demonstrate their own green ethos.
An overarching goal of the grain industry is to maximize production and processing efficiency. However, Canada’s post-harvest system is not perfect. Post-harvest losses in Canada are said to be north of $1 billion annually.
In the fall of last year, BASF VP of public affairs Julia Hamal told a crowded room of ag industry professionals something they already knew, namely that Canada’s sector is envied around the world. As Hamal spoke to the room at the Canadian Centre for Food Integrity’s Public Trust Summit, she was quick to add that Canada is not speaking as loudly as it could about its greatest qualities, such as its progressive regulatory environment.
Markets, trade and technical services are at the core of Cereals Canada operations. With the onset of COVID-19 in spring 2020, many of the organization’s activities, including international new crop missions, were conducted virtually. This past July, Cereals Canada returned to in-person operations.
