A recent Ipsos Five survey revealed a significant decline in wheat consumption among millennials as compared to baby boomers. While boomers consume wheat-based products more than 10 times per week, millennials do so  just once or twice. “Wheat foods have many short- and long-term health benefits and based on the survey, there are gaps for millennials in understanding the nutritional benefits of wheat,” said Elaine Sopiwnyk, vice-president of technical services for Cereals Canada. Sopiwnyk also sits on the Canadian Wheat Nutrition Initiative (CWNI) leadership team.