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Tag: BARLEY MARKETING

WELCOME BACK

From Aug. 10-12, the Canadian Malting Barley Technical Centre (CMBTC) and its members held the 2022 Western Canada Barley Crop Tour, the first time in three years the event has been held in person. Approximately 50 representatives from across the barley value chain gathered in central Saskatchewan. The group included maltsters and brewers, Canadian farmers and grain companies, as well as buyers of Canadian barley and malt from around the world. The tour included several beer industry representatives from Japan, one of Canada’s largest malt markets. Among them were technical and purchasing staff from Asahi and Sapporo Breweries.

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MARKET SHIFT CAUSES UNREST

Like the ale versus lager taste debate, the decision to grow malt or feed barley has strong proponents on both sides. As barley farmers ponder their crop options for the coming year, the choice has been complicated by an unusual development: “intent to grow” contracts for malting barley priced below that of feed barley. This erosion of the price premium for malting barley may have implications for maltsters and farmers.

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BETTER BARLEY

Co-operation and collaboration are not new in the barley world, whether we’re talking about research and development, working to create and support markets for Canadian barley or dealing with collective market challenges. There are so many issues at play and many moving parts in today’s world of technological complexity, trade issues and regulatory challenges, never mind throwing in a global pandemic.

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