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PRODUCTS

THE ANSWER AND THE IMPEDIMENT

While crop yields have reached previously unheard of levels, the coronavirus pandemic has elevated the importance of food security. For the farmers who ably grow the crops that feed the world, the central concern is income security. It is often the marketing of their products that is troublesome. Farmers increasingly need to be connected to find avenues to market the bounty. Access to information is a key component in making effective marketing decisions. A perennial critique of western Canadian agriculture is a significant information disequilibrium exists between farmers and line companies. How can the gap be bridged?

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PPE MIA

Farmers require PPE for themselves and their employees during daily operation as well as to satisfy Occupational Health and Safety (OH&S) requirements where necessary. During the COVID-19 pandemic, the focus on the healthcare sector as well as a greater volume of use by the general public has created a shortage of personal protection equipment (PPE) in the agriculture sector.

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PROACTIVE PROTECTION

With the Alberta rural crime rate being 42 per cent higher than in urban centres in 2017, farm residents have become more interested in beefing up security. Some are using technology to deter crime on their properties.

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Mobile to the Max

My first cellphone was a Motorola bag phone, and when I first hoisted that puppy into my tractor back in the ’90s, I was pretty sure it represented the pinnacle of modern communication. It weighed about five pounds, was the size of a breadbox, and had enough wattage to double as an arc welder.

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From the Farm to the World

Canada has developed a brand of its own when it comes to Canadian agricultural products. People around the world who eat anything labelled “Product of Canada” know they are getting a quality product. That label is sought out at grocery stores both here in Canada and worldwide.

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Wheat’s “Game Changers”

After a dozen years of research, University of Alberta wheat breeder Dean Spaner, PhD, has scored two major wins for prairie wheat producers. For now, they are known as BW947 and PT765, two newly registered Canadian Western Red Spring (CWRS) wheat cultivars notable for their combination of high-yield, early-maturation, good protein and improved disease tolerance. When they become available to commercial producers two to three years from now, these two cultivars may become known as something else entirely.

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Are we in the golden age of crop research innovation?

In Canada, it is a national sport to claim that our country is trailing our competitors in innovation. There is no doubt that both government and industry spend a great deal on research—and there are serious questions about whether Canadians reap the economic benefit from these investments. However, it is my opinion that investments in agriculture have resulted in rapid adoption and tremendous returns both to producers and society.

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