Prairie winter wheat acres have declined for years, but interest in the versatile crop has been revived. Its renewed appeal coincides with a changing of the guard in wheat breeding circles. Picking up where their predecessors left off, breeders Harwinder Sidhu and Curt McCartney aim to give farmers strong new varieties.
To be launched in November, the Habitat-Friendly Winter Wheat Ecolabel will create new opportunities for farmers and generate buzz among consumers about the environmental benefits of Canadian agriculture. This initiative is the product of collaboration driven by Cereals Canada and partners such as the Alberta Wheat Commission as well as additional crop groups, end-users and Ducks Unlimited Canada.