Launched in June by the Alberta Small Brewers Association (ASBA), the Alberta Ale Trail website is a carefully curated, year-round provincial tourism guide geared to local and international craft beer enthusiasts. The website promotes the province’s entire brewing sector in one convenient resource that features interactive trail maps. With the province’s burgeoning brewing industry as its central hook, tour itineraries incorporate complementary activities, attractions and accommodations that play to the broader tourism strengths of each region. The site also features a beer-themed events page.