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Tag: SOCIAL MEDIA

HOW TO GROW CROPS AND INFLUENCE PEOPLE

A born communicator, Lesley Kelly put her conversational skills to work as an advocate for agriculture. Kelly maintains the High Heels and Canola Fields blog, which she supports with Instagram, Facebook and Twitter feeds. She also co-hosts the What the Farm Podcast with influential American farmer Rob Sharkey.

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AG TWITTER TAKES OFF

As a farmer, #AgTwitter might well be a part of your time spent online each day. Across Canada and around the world, the ongoing Twitter conversations flagged by this hashtag influence farmers and ag industry professionals as well as consumers.

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BECOME AN AGVOCATE

Today, only two per cent of Canadians farm. The other 98 per cent may be curious but have little knowledge of it. Some don’t care or have developed a fear of agriculture. Numerous consumers read farming myths circulated on social media platforms rather than getting information from the hard-working and forward-thinking agriculture community.

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BRANDING THE FAMILY FARM

“The need and desire for farmers to brand their farm has definitely picked up quite a bit over the last several years,” said Christensen. “When I started, this was really niche, but now, yes, there’s more and more interest.” 

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