Agriculture in the Classroom Canada (AITC-C) wants your help to raise ag awareness among young Canadians through its “I Am Ag” social media campaign.

A born communicator, Lesley Kelly put her conversational skills to work as an advocate for agriculture. Kelly maintains the High Heels and Canola Fields blog, which she supports with Instagram, Facebook and Twitter feeds. She also co-hosts the What the Farm Podcast with influential American farmer Rob Sharkey.

As a farmer, #AgTwitter might well be a part of your time spent online each day. Across Canada and around the world, the ongoing Twitter conversations flagged by this hashtag influence farmers and ag industry professionals as well as consumers.

Today, only two per cent of Canadians farm. The other 98 per cent may be curious but have little knowledge of it. Some don’t care or have developed a fear of agriculture. Numerous consumers read farming myths circulated on social media platforms rather than getting information from the hard-working and forward-thinking agriculture community.

“The need and desire for farmers to brand their farm has definitely picked up quite a bit over the last several years,” said Christensen. “When I started, this was really niche, but now, yes, there’s more and more interest.”