The Canadian new crop missions for the latest growing season began as farmers across the Prairies struggled to get their crops out of the field. Following such a challenging harvest, the value of these wheat marketing visits to our leading customers around the world is evermore apparent. The missions are key to build and maintain relationships with our top trade partners, including China, Colombia, Japan and Nigeria.

This is a time of heightened uncertainty in global agricultural trade, but the Canadian grain industry is well positioned to push through, given its strong international marketing apparatus.