Fairytale characters spin straw into gold, but could demand for wheat straw create a gold rush for farmers? The question has arisen with the recent announcement of the $800 million Great Plains MDF facility in the hamlet of Equity, in Kneehill County. The plant will process wheat straw to produce medium density fibreboard (MDF) products such as furniture, panelling, flooring and kitchen cabinets. This and a similar project proposed for Regina, SK, are expected to boost the long-term demand for wheat straw and provide a marketing opportunity for farmers. To calculate the economics and agronomic impact is a more complex task than one might imagine.