The words “white bread” don’t tend to stir excitement in the hearts of Canadian consumers. The term itself is used as shorthand for “boring,” and typical grocery store white bread is often considered a junk food, inferior to whole wheat counterparts. But despite white bread’s second-rate reputation, squishy snow white bread has long been a staple of diets around the globe. While trends may ebb and flow, refined grain breads continue to have a place in our ever-changing culinary world.