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Tag: CROP DATA

ADAPT OR DIE

Whether it is an Amazon package arriving at the door, a hotel deal found through Expedia or a ride right now in an Uber, people increasingly prefer a culture made possible by apps and finger taps. It was perhaps inevitable that aspects of agriculture would also become a prime target for disruption.

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THE PLUGGED-IN FARMER

Until recently, the concept of a digitally connected farm seemed far off. In fact, it is the emerging reality for modern farming. From sensors that offer constant soil analysis, to software programs that provide real-time crop data for tractor cabs, the technology is at a farmers doorstep, bringing with it a host of opportunities and challenges.

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