Export markets prefer CPSR because it is affordable, high-quality wheat with good protein strength and extensibility. Farmers like it because it yields well and is especially reliable in making grade.

Launched in 2015, 4P, which stands for “public, private and producer partnership,” includes Agriculture and Agri-Food Canada (AAFC), Canterra Seeds and the Alberta Wheat Commission (AWC). The pact is aimed at improving CPSR varieties.