At Cereals Canada’s downtown Winnipeg headquarters, farmers from British Columbia to Atlantic Canada gather each February for our annual Combine to Customer program. The three-day course has been offered for more than 20 years. It gives Canadian grain farmers a broad overview of what global buyers look for in Canadian wheat and insight into what happens to their crop once it leaves the farm gate.

For more than 20 years, Cereals Canada has welcomed farmers from Alberta, Saskatchewan and Manitoba to its Winnipeg headquarters for its annual Combine to Customer program. The exception was 2021 when the COVID-19 pandemic forced its cancellation.