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FROST BEATERS

Spring wheat is Western Canada’s most significant crop. In the northern Prairies, though, much of the wheat grown for bread ends up being downgraded due to frost damage. This creates difficulties for farmers at harvest, but also impacts their bottom line. Dean Spaner, a University of Alberta Faculty of Agricultural, Life and Environmental Sciences professor, is addressing the problem in a research project funded by the Alberta Wheat Commission (AWC). The initiative will examine early-maturity traits in the hopes of addressing the challenge.

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SEEDS OF SUCCESS

Stakeholders in the Canadian ag industry are optimistic that a potential free trade agreement (FTA) with China could vastly increase value, predictability and competitive edge in export. With other countries—including Australia, New Zealand and Chile—already securing FTAs with China, the potential for Canada to do so looks promising.

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TRADING UP

As Canadian trade negotiations continue with potential global partners, opportunity for economic growth in agriculture is greater than ever. The prospect of modernizing the North American Free Trade Agreement (NAFTA) and fully implementing agreements with large, rapidly expanding populations in the Trans-Pacific, the European Union (EU) and China holds massive opportunity.

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THE CATALYST

In 2016, the founder and former CEO of communications agency AdFarm initiated and advanced a national strategy to rebuild public trust in farming and the food industry. A living legend within the agri-food industry and a driven advocate of the farm sector, he was uniquely suited to the task.

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AGAINST THE GRAIN

Fritz Sick probably isn’t a household name, even among today’s serious beer connoisseurs. But his legacy to the brewing industry and the city of Lethbridge, where he founded his empire, lives on today.

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CREATIVE CUISINE

Every time you see a Tim Hortons sandwich on a billboard, watch a McDonald’s commercial on TV or buy a box of frozen chicken strips because of how delicious the picture on the package looks, you are being influenced by the work of a food stylist.

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