Canada participates in a web of global food supply chains that is one of humanity’s greatest trade success stories. We remarkably enjoy products from across the globe due to the expertise of farmers, processors, logistics companies, retailers and many others that comprise this complex system.
Our industry has embraced every tool available in communicating our messages to those outside the agri-food sector. Social media channels such as Twitter give farmers a direct line to global consumers. One remarkable messaging success saw the United Nations declare 2016 the International Year of Pulses. Canada was a leader in advocating for this.