While demand for flour products jumped by 24 per cent in Alberta between 2019 and 2022, the province’s exports of wheat and meslin flour also increased to $19.8 million in 2023 from $8.6 million in 2019.

Labelling agri-food products that support environmental initiatives is necessary to bridge the gap between farmers and consumers. This approach also presents a unique opportunity for food and beverage companies to demonstrate their own green ethos.