I am the fifth generation of my family to operate our Wetaskiwin area farm. In keeping with tradition, I have given it my own unique spin in the form of a garlic products business.

When Ian and Jennifer Guldberg set up a small milling operation to transform their own grains into feed for their sheep and poultry, the couple soon realized they’d hit upon a business opportunity. They formally began a small, direct-to-customer feed business in 2021.

Nieuwenhuis describes the by-product feeds market as opaque. FeedXchange gives farmers, the ability to see what others are paying and to view historical price trends that can significantly influence purchase decisions and allows them to manage expenses.