Noodles have been a treasured food staple in China for nearly 4,000 years, but recent demand for high-quality pasta has grown. According to the World Instant Noodles Association, China was the world’s largest instant noodle consumer at 43.8 billion servings in 2024. Over the last decade, however, a shift has taken place as pasta has been adopted alongside traditional noodles and gained market share. Trade experts agree this shift has the potential to hugely impact CWAD exports.