Each March, Ag in the Classroom and its provincial member organizations, including Ag for Life in Alberta, celebrate Canadian Agriculture Literacy Month (CALM). During the month-long awareness campaign, the organizations promote awareness of their work to educate children about agriculture and recruit new volunteer participants.

Canadian children from non-farming families are typically exposed to agriculture at school. A national, charitable organization, Agriculture in the Classroom Canada (AITC-C) works with provincial AITC groups to provide schools with curriculum-linked, agriculture-themed activities. The organization looks to strengthen its value to the industry with a leadership shakeup and refreshment of its programs.