Art Froehlich’s upbringing in the 1950s and ’60s was modest, but his contribution to agriculture has been substantial and far-reaching. His childhood on the family’s mixed farm was full of fun, family and 4-H competitions. These were years spent learning valuable agricultural knowledge that would serve him well later in life. His subsequent study of soil science at the University of Saskatchewan initiated a lifelong agricultural adventure as an entrepreneur and investor. Known for his role as president of AdFarm during its launch in 2000 and the first thought leader in smart agriculture at Olds College, Froehlich now enjoys his role as a mentor and supporter of agricultural development programs across the world. Awarded both the Alberta Order of Excellence and the Queen’s Platinum Jubilee Medal in 2022 for his contributions to the industry, the farm kid-turned-philanthropist is a committed champion of agriculture.