Each March, Ag in the Classroom and its provincial member organizations, including Ag for Life in Alberta, celebrate Canadian Agriculture Literacy Month (CALM). During the month-long awareness campaign, the organizations promote awareness of their work to educate children about agriculture and recruit new volunteer participants.

Dubbed The Ultimate Food Truck, the customized semi-trailer features four core areas: technology, production, markets and food for thought. To tell the story of Canadian agriculture, digital elements such as touch screens, video displays and interactive maps are supported by fact boards and photo panels.

Agriculture in the Classroom Canada (AITC-C) wants your help to raise ag awareness among young Canadians through its “I Am Ag” social media campaign.