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Over the past decade, the variety
of claims made on food labels has
exploded. And while some of these
claims have strict regulatory and legal
definitions, others are marketing tactics
manufacturers can use more or less how
they please.
New federal regulations are in the
works to modernize labelling rules in
alk through the aisle
of any Canadian grocery
store and you’ll be
bombarded with a huge variety of
labels and product claims. Some
products market themselves as
organic, humane or natural, while
others boast of being GMO-free,
probiotic or sustainable.
order to meet rapidly evolving consumer
expectations. Meanwhile, given the
complexity and cost of staying in line
with government-regulated labels, many
producers are turning to new, industry-
certified standards.
Driving this trend is an increasingly
discriminating consumer, said David
Wilkes, vice-president for government
The Food Issue
2014
Grains
West
18
The changing face
e
food labels
Feature
W
New federal rules in the works
by Jeff Davis • Photography by Candice ward