than the details of the ingredients. “The
source of ingredients has been relatively
low on my radar until recently,” she
said. “I wouldn't generally think to ask
my baker, but it would be great if that
were to become part of the culture of
bakery purchasing to know those types
of details.”
For the bakers, it’s all about balance
and making sure the customers get what
they want.
“Some people buy here because it’s
sourdough, some because it’s organic.
Everybody has their own relationship
for why bread is something they want
to spend the extra few bucks on,” said
Fried, reflecting on his customers.
“I think people are looking for tasty,
good-quality food, so we don’t really try
to follow trends or do something that
we think is hot right now. We try to do
something that we think is good and
that we like to eat.”
It didn’t take long for Sidewalk Citizen’s Aviv Fried to build a dedicated following among
Calgarians with a hunger for quality baked goods and information about where their food comes
from. Photo: Sidewalk Citizen Bakery
