Grainswest - Spring 2023

Spring 2023 Grains West 26 FEATURE The rise of farm coaches and consultants BY TREVOR BACQUE LEAD IMAGE: VECTEEZY Business practices evolve and shift as new farmers take over from their predecessors. Agrologists were often the sole outside opinion sought by farmers of previous generations, but this is no longer the case. The under-45 crowd is generally much keener to call a consultant for assistance and trust that experts will help them work smarter, rather than harder. This generation may seek expert input in agrology, finance, accounting, business planning, mental health and more.