Grainswest - Tech 2022

ag services. “I like where this SDPAA makes a mimic of your farm based on soil characteristics … I think there’d be a lot of value in that,” he said. Fingerhut believes this forthcoming product may appear on the market at the perfect moment. Many operations platforms have gone through their 1.0 growing pains and performed necessary tweaks to be relevant to farmers. “If this was trying to come five years ago there would have been a lot more logistical hurdles, but now with everything starting to become standardized or bridged with ISOBUS, it’s coming at the right time,” he said. Farmers, however, have legitimate gripes when it comes to connectivity and emerging tech. And although the SDPAA is high-tech, it will not need to operate online to accomplish most of its tasks. Companies involved see this as a huge benefit given Canada’s spotty rural coverage. This farm technology will be subscription-based and Godard explained it will incorporate tiered features such as in-season crop growth analytics and soil sampling. Farmers will also be able to add further optional functions to their overall package. Ryan Johnson, Verge Ag CEO, can’t wait for the technology to be released to farmers because he knows it is going to make their lives simpler and operations more profitable. He believes there is huge upside to the creation of a fully digitized Canadian farmscape. “You’d see a huge explosion of meaningful apps that could sit on top of that digital twin,” he said, citing an example of an app that could predict high and low yield areas of a field based on pre-mapped conditions. “They could leverage attributes that are already there. It lowers the barrier to entry because they could access the entire digital twin.” With the infrastructure in place, everybody wins because it becomes a hub for innovation where entrepreneurs can thrive and farmers can benefit through meaningful programs and applications tailored to their farm, said Johnson. “Younger companies in Canada can build up without having huge amounts of money,” he said. “They can start to do something unique and important. As that starts to get standardized, those Canadian companies can flow into other jurisdictions.” For farmers who often juggle multiple programs and have relevant data in many places, the SDPAA cannot arrive soon enough. It’s a big ambition, but one that farmers would support—after all, who would not want all their critical information in a single, easy-to-use interface. The SDPAA could become a hallmark of the innovation Supercluster upon release. 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