Increasing wheat yields in
the Black Sea region of Russia and Ukraine may send chills down the spines of Canadian farmers, but those in the know say changes in global production spell opportunity, not catastrophe, for Canadian wheat farmers.
With the implementation of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), Canada will now have better access to international markets comprised of 495 million people, representing a $13.5 trillion chunk of the global gross domestic product (GDP).
New crop missions form the practical foundation of Canada’s strategic wheat marketing efforts. And they have proven invaluable in developing and maintaining markets. Forming the delegations that carry out these postharvest sojourns, Cereals Canada, the Canadian International Grains Institute (Cigi), the Canadian Grain Commission (CGC) as well as grain companies and farmer representatives work together to cultivate and sustain relationships with traditional and emerging customers.