While we are still in the 2018/19 crop year, many farmers are developing marketing plans for the next crop year. On most farms, the crop rotation is largely set, with perhaps only a few last-minute acreage switches in play.
With the implementation of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), Canada will now have better access to international markets comprised of 495 million people, representing a $13.5 trillion chunk of the global gross domestic product (GDP).
New crop missions form the practical foundation of Canada’s strategic wheat marketing efforts. And they have proven invaluable in developing and maintaining markets. Forming the delegations that carry out these postharvest sojourns, Cereals Canada, the Canadian International Grains Institute (Cigi), the Canadian Grain Commission (CGC) as well as grain companies and farmer representatives work together to cultivate and sustain relationships with traditional and emerging customers.